About PFW Africa
African culture is one that has historically celebrated the healthy looking plus-sized woman. She is the everyday woman, in the office, the shop, the marketplace, and on the streets. Contemporary fashion trends in the global West have exhibited an exponential tendency to alienate the plus-sized woman, to the point of stigmatizing her body size. The cross-cultural exchange between these two locales has led to a significant rise of "size zero" models on the African runway. This fact tends to question the integrity of conventional African Fashion runways, with ‘zero’ sized models walking for audiences, 85% of whom are plus sized! This has created a noticeable divide between the audience and the fashion show.
To Bridge this gap, and put the real needs of the average African woman on the runway, the Plussize Fashion Week™ was born, thus bringing an African Fashion Feel to an African Audience. The Plussize Fashion Week™ is poised to celebrate the African Woman’s Body, whilst not excluding models and apparels of a variety of shapes and sizes.
Opening in Lagos for the second edition, this is the only fashion runway show ever dedicated to Plussize designers, models and apparels. In support of Nigerian Tourism and business hub opportunities, the event is open to a host of local, international and diaspora designers and models who are willing to be part of the event. Last year we also extended our links to welcome UK based and US-based designers for this event, which proved an enriching experience of cultural diversity, reflective of our ever globalizing world.
Plussize Fashion Week (PFWAfrica®) Founder and Executive Producer; Temi Aboderin-Alao is the Creative Director of JPKouture By Hadassah which is the high end plus size fashion brand, C.E.O of JPKingdom a ready to wear one stop shop for plus size women and Golden Curvy agency, one of the first and leading plus-size modelling agency in Nigeria, which was found in 2011. Temi Aboderin-Alao is also part of the Punch Newspaper Dynasty, as one of the daughters of the founder the Late Chief James Olubunmi Aboderin.
Plussize Fashion Week Africa powered by Shiloh Abraham Ltd, an international and UK based fashion agency.”